A Totally Subjective Christmas List

From £30 to £3000, depending on how generous Santa is feeling.

There is way too much fashion in the world, this we know. But we can’t stop shopping (even if it is only 5 items a year). We are now days away from the impending Black Friday hellhole, so as the marketing machines oil the juices of your shopping muscles, please make sure you choose well. My cousin’s family gift each other poems for Christmas, but my kids have informed me that revolt would be on the cards should I try any similar funny business.

This doesn’t have to be a problem. Shop from places that are doing a good job and you are supporting the business practises that can change the system. The problem is seeing beyond the greenwash to know who is really doing a good job. I was recently asked to sit on the judging panel for the Future Icons fashion awards, organised by Country & Townhouse magazine. This small but mighty B Corp publication relentlessly pursues the stories behind a responsible luxury lifestyle, and their awards are something to be respected. I should know, it took the judges days to wade through the diligently supplied evidence. From their award list, here are the brands you can support this season: