Don't Mess with History

Co-opting other people's stories of your own devious marketing ends is not fair

Ibiza Town, the citadel founded by the Phoenicians almost 3000 years ago, built on to, populated and fired by successive waves of settlers

It was an outburst over dinner that got me thinking. I’m in Ibiza now for the summer, working in our shop Agora to tell the sustainability stories of our products and brands. We threw a dinner for the Italian brand Ca…