Lululemon's Downward Dog
The athleisure brand stands accused of abject greenwashing. What can you do?
It was Earth Day yesterday and you may have felt the malaise. (Or was that just VB’s 50th stealing the limelight?). The complaints started weeks ago: Earth Day has become an opportunity for fashion companies to flog more product - only this time it’s ‘conscious’ and ‘with the earth in mind’.
But if you really want a celebration of Earth Day, then the pr…