Luxury for all!

Imagine a future where everyone gets to enjoy luxury. One organisation is already doing the work

Status anxiety? Grab a Chanel Bag for £20, via the V&A merch store.

Imagine a world where luxury is not just for the few, but the many. As counter intuitive as this sounds, this is the exact double take big luxury brands want. Luxury may be about aspiration and exclusivity, but M. Arnault & friends did not build their billions by selling to the 0.001%. …