It’s been a meltdown summer. It’s Not Sustainable may have been on break, but the withering of fashion’s tired plantations has been going at full pace. The globe’s scorching heatwaves have held little mercy for the industry that continues to rapaciously suck life from the soil, blood from its workers and soul from its poor, tired customers.
Is this a tipping point? Have we entered a new paradigm? Yes, according to the devastating critique of a new book from one prominent fashion insider. Yes, according to the rising shift away from the deadly ecom/wholesale system. Yes, according to the growing digital turn off from Gen Z - and is the end in sight? Could an impending court case finally drain the remaining blood from Mark Zuckerberg’s pastey white face (wait, theres actual blood in there? It’s not just an avatar?).
In the face of such prevailing winds, the new season has strong weather ahead. Buckle up your vintage belts - we’re in for a bumpy ride!
The Book Everyone is Talking About
Not the one everyone is reading (London Falling - the poolside must read for guilt-ridden liberal types this summer), because this book is only published today. But so far the Financial Times, WWD and Amy Odell have joined Helmut Lang, Rick Owens, Hussein Chalayan and fashion’s hottest creative agency, M/M Paris, (who designed the cover), to endorse a book that calls fashion creatively bankrupt, opportunistic, swollen on merchandise and fattened on greed.
Mentioned in this post: Bernard Arnault, Hermès, Mark Twain, Mike Ashley, Harvey Nichols, Mark Zuckerberg, EMILY DAWN LONG and James Marriott