Well done Kate Moss. Well done Zara.
Buy now! Are we getting any better at spotting the 'hautewashing' shopping triggers?
Well done Kate Moss. Well done Zara. You had me at Glastonbury mini dress, never mind leopard print jacket. Speaking presonally, there is little more intoxicating than a polished revamp of the supermodel's favourite archival pieces, edited by long time collaborator Katy England, produced and marketed by high street behemoth Zara, and all just in time for Christmas. Standby for Saturday when the collection drops, and legions of fashion crazed shoppers find yet another trigger to acquire more indestructible pieces to add to our brimming wardrobes.
I may have to handcuff myself to the front door to avoid this one. My will is weakened after blindfolding myself through the Anya Hindmarch Uniqlo campaign, but it’s all getting so much harder to resist. Since the likes of Shein and Temu came along, the high street has had to up its game, reaching for high fashion credibility to create a real point of difference. It’s no longer enough to simply produce fashion forward pieces at affordable prices - Sheimu can beat them at that in an algorithmic heartbeat. These days, Zara looks almost indistinguishable from Saint Laurent, using the same photographers, stylists and models. Moss, of course, is a Saint Laurent front row regular, so it's no coincidence she's the chief architect of their 2024 holiday campaign, shot, of course, by that duo of high fashion voltage - Mert & Marcus. And the clothes are hers, based on those much papp-ed and celebrated pieces that make up so much of our noughties pop culture history.
And because this is Zara, not Saint Laurent, that sparkly minidress is not €2,200. The sharp shouldered blazer is not €3000. Prices, we are told, start at £17.99. It’s guaranteed to induce a frenzy.
Before we get into that, let's hop across the street, where Sienna Miller is holding court at M&S.