When ASOS Crashed a Climate Summit

Be careful how you platform your brand if you are not prepared to talk about growth

Patagonia’s mending station at Bristol’s Blue Earth Summit last week. Showing, not telling.

It’s an echo chamber, the climate world. We all convene in rooms to swap statistics on biodiversity loss, waste disposal and materials innovation, we wholeheartedly reinforce each other’s opinions, and then we smugly move on.

It helps mitigate the climate anxiety,…