How luxury lost its soft power
andjelicaaa.substack.com
How luxury lost its soft power
Luxury doesn’t need a new competitive strategy. It needs a new cultural strategy.
I have to apologise as events have got away with me this week, and I haven't written the post I wanted to for this community. Coming next week, it is a Christmas list of fashion and beauty brands setting the standard for good partnership - with the world, with their customers, and with themselves.
However, when I read this post earlier this week, I found myself nodding enthusiastically in agreement. I occasionally read this stack, it's more of a marketeer's take, but I think everyone can get a lot out of this perceptive breakdown of how greed in the luxury world has undermined the very DNA of the brands that make it up.
I hope you find it as interesting as I did.
Back next week, Tiff -
Welcome to the Sociology of Business. In my last analysis, What is next for collaborations?, I looked into brands’ growth through crafting full-stack experiences. For sponsorship options, send me an email. If you are on the Substack, join the chat and I’m happy to respond to any questions in the chat or comments here.
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