8 Comments
author

Yes, good point, but as consumers we have knowledge and we have choices. Greenwashing would be less of a thing. The addictive nature and health costs of low value food is another debate entirely!

Expand full comment
Jun 19Liked by Tiffanie Darke

"With food, we know now if something has preservatives or additives in it, where it was grown, how far it has travelled."

Hm... you only know of these things (ingredients) and while it may receive headlines, if we look at current behavior and we can deduce that it won't make a difference. Food labels have been around since at least the 90's?

Have we seen a decrease in unhealthy foods since? Lower rates of obesity and diabetes?

Expand full comment

I didn't like that I kind of left a comment that denigrated this possible solution. I think anyone who's thinking of solutions is on the same team. I'm just cautioning that it may not be the catchall.

In the interest of continuing the thought process another possible pathway to a more direct result/approach is to start a campaign to actually return goods that are poor quality and/or not the right fit/style.

I've heard a few too many times (anecdotally) that it's so cheap that folks can't be bothered to even return it. Let's change this behavior. If you don't love it, return it. IMO, this will push fast fashion brands more because its hurting their bottom line. They will react to higher than normal returns internally far more quickly than the gears of regulation will. High returns will trigger an internal meeting, trigger a vendor meeting, etc.

And a campaign to users to simply get waht they're paying for may land more effectively than any guilt campaign. Anyway, just thinking out loud.

Expand full comment
Jun 20Liked by Tiffanie Darke

It costs brands too much to process returns and they just get chucked into landfill.

Expand full comment
Jun 18Liked by Tiffanie Darke

Oh I love that, I’ve often wondered whether we might eventually get the same labelling as in food for clothing. His label is genius!

Expand full comment
Jun 18Liked by Tiffanie Darke

Thanks so much for this important message. We so much need a much, much better labelling of garments, shoes and accessories. At least as good as we are used to in the food industry. At least. What Peter Gorse's label shows is however far more than I ever saw on a food product label. I WISH I could see the Energy Source, KM Travelled, Number of Countries Visited, Textile Workers Pay - not to mention CO2 footprint - also incl. the one from ploughing the field or from methane gases from e.g. cows.

Expand full comment
author

Yes - in other words we understand the TRUE COST of manufacture

Expand full comment

Yes, indeed ☺️

Expand full comment